ECHOExploratory Compendium of Humanity Online

Fortune 100 BLM Response Dataset

AnalyzedSmalltextTwitter (X)ElectionEngagementIdentityNewsPolitical communicationRace & ethnicitySocial movement

A Twitter dataset of 6,184 tweets from Fortune 100 companies, collected by Kevin McElwee via Twitter API. Each record contains tweet text, corporation name, sector, timestamp, hashtags, racial justice label, BLM mention, Juneteenth mention, donation mention. A manually annotated dataset of tweets from Fortune 100 companies during the 2020 Black Lives Matter protests, capturing corporate responses to a major social movement. Suitable for corporate activism, social movement response, political communication, crisis communication, public relations, brand activism.

#Black lives matter#Corporate communication#Fortune 100#Hashtag#Juneteenth#Racial justice

Cite this dataset at fortune-100-blm.echo.directory

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Analytics

10.3
Flesch–Kincaid grade
US school grade level
12.2
Automated readability index
Frequent terms
amplearnhelpnewtodaysupportmarketworkcovid19worldglobal000proudpeoplewatchcommunitycovidtimereadbusinessteamjoinhealthcheckvirtualyeardaycommunitiesneed2020futurelikeceopandemichigheremployeesverizonhomechangefcstonefinancialintlblacklowertechnologyhelpinglatesttechweekcompany
Topic clusters

Topic 0

pandemic
vaccine
patient
learn
help
health
disease
cancer

Topic 1

market
low
high
grain
dollar
stock
crude
higher

Topic 2

cisco
cloud
tech
data
learn
new
security
technology

Topic 3

happy
game
doo
tonight
day
nwslchallengecup
favorite
watch

Topic 4

pride
community
support
thank
proud
employee
help
celebrate

Topic 5

racism
racial
black
inclusion
justice
equality
diversity
injustice

Topic 6

business
small
ceo
talksatgs
virtual
podcast
discuss
intern

Topic 7

energy
sustainability
carbon
climate
amp
reduce
gas
report

Topic 8

summer
weekend
travel
new
car
fun
ready
hurricane

Topic 9

conversation
word
time
talk
watch
readyforanythe
voice
join

Topic 10

fcstone
intl
market
commentary
expert
division
financial
dairy
Top hashtags
#covid19292
#oatt106
#talksatgs89
#grains72
#citi71
#ag63
#pridemonth54
#forceforgood52
#pride51
#cloud47
#corn43
#wheat43
#jnj41
#stevefreed41
#dairy40
#disneyplus36
#ciscolive35
#ai33
#energytransfer33
#juneteenth33
Top emoji
💙61
👏49
👇30
🟦26
🟩26
🟥25
🟨25
👉22
🌈21
🙌21
🇸20
👩20
🇺19
👀16
🌎13

Computed over the full corpus.

Record

Catalog key
fortune-100-blm
Authors
McElwee, Kevin
Year
2020
Source paper
The Corporate Response to #BlackLivesMatter on Twitter
License
See GitHub repository for licensing terms
Records
6,184
Text corpus
tweet text
Languages
en
Collected
2020-05-25 to 2020-07-25 (2020s)
Region
Global (inferred: the platform is used worldwide)

Provenance

Originally published at
https://github.com/kmcelwee/fortune-100-blm-dataset link checked
Hosted copy
Mirrored on echo.directory on 2026-10-09, 1.1 GB across 346 files. Checksums in MANIFEST.json.

How to cite

BibTeX

@misc{echo2026,
  title  = {ECHO: Exploratory Compendium of Humanity Online},
  author = {Switzer, Braden and Zafarani, Reza},
  year   = {2026},
  url    = {https://echo.directory},
  note   = {Syracuse University}
}

@misc{mcelwee2020corporate,
  title        = {The Corporate Response to #BlackLivesMatter on Twitter},
  author       = {McElwee, Kevin},
  year         = {2020},
  howpublished = {\url{https://github.com/kmcelwee/fortune-100-blm-dataset}}
}

APA

Switzer, B., & Zafarani, R. (2026). ECHO: Exploratory Compendium of Humanity Online [Data repository]. Syracuse University. https://echo.directory

McElwee, K. (2020). Fortune 100 BLM Response Dataset [Data set]. https://fortune-100-blm.echo.directory/

MLA

Switzer, Braden, and Reza Zafarani. ECHO: Exploratory Compendium of Humanity Online. Syracuse University, 2026, echo.directory.

McElwee, Kevin. Fortune 100 BLM Response Dataset. 2020, fortune-100-blm.echo.directory/.

BibTeX · RIS · CSL-JSON

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